Fresh vision for the seafront

Our seafront is a world famous magnet for visitors and crucial to the economy of Brighton and Hove – and a new draft strategy delineating six distinct zones from Hove Lagoon through to Saltdean aims to keep it that way.

It reads, “Representatives of other British seaside resorts are envious of what has been achieved but it is essential that continuous improvement takes place to ensure the value of the seafront is not only maintained but enhanced for the city.”

The vision is “To develop the unique character areas of the iconic Brighton and Hove seafront to create attractive, sustainable, high quality environments for residents, businesses and visitors throughout the year.”

Hove Lagoon to the King Alfred Leisure Centre is earmarked for sport, with a revamped King Alfred as its focal point.

From King Alfred to the Peace Statue would become a venue for outdoor events.

The area between the Peace Statue and the Ellipse Statue will centre around the i360, with the old arches east and west of the West Pier refurbished and re-opened. There will also be sports facilities.

There will be improvements to the Brighton Centre and around the Palace Pier in the zone running from the Ellipse Statue to the Palace Pier (now renamed Brighton Pier).

The stretch from the Palace Pier to Brighton Marina will be a hub for family leisure attractions and facilities and will host public art exhibitions. The council also hopes to see a new development at Black Rock.

Finally, Roedean through to Saltdean will be for recreation, with seating, a new café and a possible multi-use games area.

The council also hopes to encourage more filming along the seafront, which is currently featuring in the Channel 4 drama The Fear.

The Regency Society will be fully involved in consultations on the new strategy and has already stated its opposition to any development south of the seafront.

• You can download the draft seafront strategy here.

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